Privacy Policy

Effective Date: October 6, 2026

Michaels Optical Inc. (“Michaels Optical,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how information may be collected, used, and disclosed when you visit our website or interact with Michaels Optical.

This Privacy Policy applies to our website at michaelsoptical.com.

1. Information We Collect Through Our Website

Michaels Optical does not currently provide online purchasing, account registration, appointment request forms, or contact forms through its website.

When you visit our website, certain information may nevertheless be collected automatically by our website hosting provider or other technology providers. This may include:

IP address
Browser type
Device type
Operating system
Pages visited
Date and time of your visit
Referring website or page
General website usage and diagnostic information

This information may be used to operate, secure, maintain, and improve our website.

2. Cookies and Similar Technologies

Our website or service providers that support our website may use cookies or similar technologies for website functionality, security, analytics, or performance purposes.

Cookies are small files that may be stored on your device when you visit a website. You can generally control or disable cookies through your web browser settings. Disabling certain cookies may affect the operation or functionality of some websites.

Michaels Optical does not represent that every third-party technology used to operate the website will respond to browser “Do Not Track” signals. Third parties that provide website hosting, analytics, or other services may collect information about your interaction with the website according to their own technologies and privacy practices.

3. Information You Provide Outside the Website

Although we do not currently collect personal information through forms on our website, you may provide personal information to Michaels Optical by telephone, email, in person, or in connection with receiving optical or healthcare services.

Depending upon your interaction with us, this information may include your name, telephone number, email address, mailing address, appointment information, insurance information, prescription information, payment information, and information related to the optical or healthcare services you receive.

Information that constitutes Protected Health Information (“PHI”) is handled in accordance with applicable healthcare privacy laws and our Notice of Privacy Practices.

4. Appointment Reminder Text Messages

If you provide Michaels Optical with a mobile telephone number, we may use that number to send appointment confirmations, appointment reminders, scheduling-related communications, or other communications related to your care or services.

Message and data rates may apply depending upon your wireless carrier and service plan.

You may request that we stop sending appointment reminder text messages by contacting Michaels Optical at (805) 466-5770 or by following any opt-out instructions included in the text message, when available.

Because ordinary SMS text messages may not be fully secure, appointment reminder messages are intended to contain only limited information. Please do not use text messaging to send sensitive medical, prescription, insurance, financial, or other confidential information unless specifically instructed to do so through an appropriate secure method.

5. How We Use Information

Michaels Optical may use information for purposes including:

Providing optical and healthcare services
Scheduling and confirming appointments
Sending appointment reminders
Responding to telephone calls, emails, or other inquiries
Processing payments and insurance claims
Maintaining patient and business records
Operating, maintaining, and securing our website
Improving our services and website
Complying with applicable laws, regulations, and legal obligations
Protecting the rights, safety, and property of Michaels Optical, our patients, customers, and others

6. Sharing of Information

Michaels Optical does not sell personal information collected through its website.

We may disclose information to service providers that assist us with business operations, website hosting, communications, appointment reminders, payment processing, information technology, or other legitimate business functions.

We may also disclose information when required or permitted by law, regulation, court order, subpoena, governmental request, or as necessary to protect our legal rights.

Protected Health Information is used and disclosed in accordance with applicable law and our Notice of Privacy Practices.

7. Third-Party Websites

Our website may contain links to websites operated by third parties. Michaels Optical is not responsible for the privacy, security, content, or practices of third-party websites.

We encourage you to review the privacy policies of third-party websites before providing them with personal information.

8. Data Security

Michaels Optical uses reasonable administrative, technical, and physical safeguards intended to protect information under our control.

However, no website, email system, text messaging system, network, or method of electronic transmission or storage can be guaranteed to be completely secure.

9. Children’s Privacy

Our website is intended to provide general information about Michaels Optical and our services and is not directed toward children for the purpose of collecting personal information online.

We do not knowingly use our website to solicit personal information directly from children.

10. California Privacy Information

California residents may have certain rights regarding their personal information under applicable California law.

Because the applicability of particular California privacy rights depends on factors including the nature of the information and the business collecting it, not every privacy right or requirement necessarily applies to every interaction with Michaels Optical.

You may contact us regarding questions about personal information associated with you or to request access, correction, or deletion where required by applicable law.

Certain information, including Protected Health Information governed by HIPAA or other healthcare privacy laws, may be subject to separate rights and requirements.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements.

When we make changes, we will update the effective date shown at the top of this Privacy Policy. We encourage visitors to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Michaels Optical Inc.
8300 El Camino Real, Ste C2
Atascadero, CA 93422

Phone: (805) 466-5770
Email: customer@michaelsoptical.com
Website: michaelsoptical.com